Ratings Analysis: Audience Measurement and Analytics

By James Webster, Lawrence W. Lichty, Patricia F. Phalen, et al.

Book Overview

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.

• Format: Paperback
• Language: English
• ISBN: 0415526523
• ISBN13: 9780415526524
• Release Date: November 2013
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"