Rainbow Cattle Co. tells the story of gay rodeo as an overlooked and important part of the LGBTQ liberation movement. Nicholas Villanueva, Jr., argues that the history of gay liberation has been oversimplified as a fight for sexual freedom in the major cities of the 1970s. But, as Villanueva reveals, the gay liberation movement thrived in rodeo in the U.S. West and in rural communities throughout America. LGBTQ rodeo athletes liberated themselves...