Radio Station Operations: Management and Employee Perspectives

by Carl Hausman, Philip Benoit, Lewis B. O'Donnell

Book Overview

Book by O'Donnell, Lewis B., Hausman, Carl, Benoit, Philip This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0534095402
• ISBN13: 9780534095406
• Release Date: January 1988
• Publisher: Wadsworth Publishing Company
• Length: 409 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 7.4" x 9.3"

Customer Reviews

Holistic Managerial Perspective

This book provides an overview of the daily operations among the various positions in radio stations. They talk about the business aspect of a station's operations. All of this is introduced in the beginning with a discussion of the history of the medium. The charts and graphs are particularly helpful in establishing time contexts.Programming is the second key topic covered. In the third chapter, attention focuses on how television changed radio's content. In the fourth chapter the various departmental responsibilities are discussed. This book is well written and documented. It is quite effective in giving an overview of the industry.