Radio Programming: Tactics and Strategy

By Eric Norberg

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

• Format: Paperback
• Language: English
• ISBN: 0240802349
• ISBN13: 9780240802343
• Release Date: July 1996
• Publisher: Routledge
• Length: 206 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.2"

Customer Reviews

Simple advice to start you thinking

This is a great book for beginners. Although some of the information seems a bit like common sense it helps to actual see it written down as advice. This book really gets you thinking about whether or not you are actually analysing what you are doing or just going though the motions. The practical suggestions are great.

It's about time!!!

Finally someone has written a book that will actually help Program Directors! I have learned more about Programming from this one book, than I have in my 14 years experience in the business!

An incredible aid for the rookie programmer.

This text is a "must read" for any radio station programmer in the developing world. The author has a very good grasp of the subject, and delivers his message in a gripping way that makes it difficult to put the book down until you've read it the first time. As a programmer on a major market station in the Caribbean, this book has reinforced some of my own deep convictions about formats, news, music, and sports in radio programming. This book is worth every dollar, and will be always close at hand where I can quickly refer to the sections which I've highlighted in neon yellow throughout the book.