Radical Marketing: Why Empathy (NOT FEAR) Builds Loyalty
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Book Overview
Radical Marketing: Why Empathy (Not Fear) Drives Loyalty
Marketing doesn't have to manipulate to be effective.
It can heal. It can connect. It can build something that actually lasts.
In Radical Marketing, Kennan-career marketer, empathy educator, and trauma survivor-calls out the fear-based tactics baked into modern marketing...and offers a new path forward. This isn't just theory. It's a manifesto for change, grounded in a framework built on Radical Empathy, Radical Honesty, and Radical Authentic Investment.
You'll explore how traditional strategies often exploit insecurities, ignore lived experiences, and erode trust. Then, you'll learn how to replace those tactics with trauma-informed, empathy-led, and strengths-based approaches that drive real loyalty-and feel a hell of a lot better.
Inside this book, you'll find:
- Clear breakdowns of what trauma-informed marketing actually means
- Real-world brand examples (the good, the bad, and the performative)
- A framework to help you rebuild your strategy without losing your soul
- Personal stories from the front lines of both marketing and healing
- A call to action for marketers ready to reimagine their work as a force for good
If you've ever questioned the ethics of your industry-or just want to build a brand that treats people like people-this book is your permission slip, your playbook, and your push.
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