Radical Human Centricity: Fulfilling the Promises of Innovation Research

by Paul Hartley

Book Overview

The book Radical Human Centricity sits between two worlds: business and anthropology. It is a critique and reassessment of commercial innovation research from an anthropological perspective born out of years of experience in innovation research consulting and anthropological scholarship. It demonstrates the many failures of contemporary commercial research, from market research to research approaches in design thinking and human-centered design...

• Format: Paperback
• Language: English
• ISBN: 1839985682
• ISBN13: 9781839985683
• Release Date: August 2022
• Publisher: Anthem Press
• Length: 236 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"