Rachel Bowlby - Unexpected Items: Shopping, Parenthood, Changing Feminist Stories

by Rachel Bowlby

The mid-twentieth-century woman was stereotypically seen as a housewife and mother, who shopped. But whether as purchaser, parent or professional, women's defining identities have been transformed, with a loosening of seemingly stone-set gender divisions and a feminist emphasis on expanding choices and different stories. Looking especially at consumer culture and parenthood, this book delves into some of the mutations involved. Here are marketing...

• Format: Hardcover
• Language: English
• ISBN: 1399528408
• ISBN13: 9781399528405
• Release Date: July 2024
• Publisher: Edinburgh University Press
• Length: 256 Pages