R U #SoLoMo Ready?: Consumers and Brands in the Digital Era

By Prokopis Theodoridis, Stavros Papakonstantinidis, Athanasios Poulis

In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631572563
• ISBN13: 9781631572562
• Release Date: December 2015
• Publisher: Business Expert Press
• Length: 180 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"