"When something is important enough, you do it even if the odds are not in your favor.""If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it's not.""There have to be reasons that you get up in the morning and you want to live. Why do you want to live? What's the point? What inspires you? What do you love about the future? If the future does not include being out there among the stars and being a multi-planet species, I find that incredibly depressing.""When Henry Ford made cheap, reliable cars, people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked.""Persistence is very important. You should not give up unless you are forced to give up.""It's OK to have your eggs in one basket as long as you control what happens to that basket.""Failure is an option here. If things are not failing, you are not innovating enough.""Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.""Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.""We're going to make it happen. As God is my bloody witness, I'm hell-bent on making it work.""The first step is to establish that something is possible; then probability will occur.""People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.""I could either watch it happen or be a part of it."
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