A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.We don't see very far in the future, we are very focused on one idea at a time, one problem at a time, and all these are incompatible with rationality as economic theory assumes it. Nobody would say, 'I'm voting for this guy because he's got the stronger chin, ' but that, in fact, is partly what happens. Nothing in life is quite as important as you think it is while you're thinking about it. I used to hold a unitary view, in which I proposed that only experienced happiness matters, and that life satisfaction is a fallible estimate of true happiness. The planning fallacy is that you make a plan, which is usually a best-case scenario. Then you assume that the outcome will follow your plan, even when you should know better. It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted
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