Quantitative Modelling in Marketing and Management (Second Edition)

By: Luiz Moutinho & Kun-Huang Huarng

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 981469634X
• ISBN13: 9789814696340
• Release Date: November 2015
• Publisher: World Scientific Publishing Company
• Length: 568 Pages
• Weight: 2.04 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"