Quantitative Methods: MDS, MDA , CCA , and Beyond

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Quantitative Methods: MDS, MDA, CCA, and Beyond

By Morris B. Holbrook and Vibrant Publishers

Edition Description

Quantitative Methods: MDS, MDA, CCA, and Beyond by Morris B. Holbrook presents a comprehensive analysis of advanced statistical methods used in consumer behavior and marketing research. This book delves into techniques such as Multidimensional Scaling (MDS), Multiple Discriminant...

Edition Details

Format:Hardcover

Language:English

ISBN:1636515428

Format: Hardcover

Condition:

97.51

Quantity:

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Quantitative Methods: MDS, MDA, CCA, and Beyond

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