Quality of Ethiopian TV Commercials

By Mulu Temere

The perception of the public towards advertisement is more important than any thing else in determining its effectiveness. It makes no difference how good the advertising is, if it does not get a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363929761X
• ISBN13: 9783639297614
• Release Date: October 2010
• Publisher: VDM Verlag
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"