Quality Assessment in Services

By Lousanne Barbosa Paiva

The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.

• Format: Paperback
• Language: English
• ISBN: 6203902179
• ISBN13: 9786203902174
• Release Date: April 2025
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"