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Paperback Qualitative Research in Digital Environments: A Research Toolkit Book

ISBN: 1138188697

ISBN13: 9781138188693

Qualitative Research in Digital Environments: A Research Toolkit

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Format: Paperback

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Book Overview

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept...

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