Qualitative Research: Applications in Organizational Communication (Speech Communication Association Applied Communication Publicaton Program)

By Sandra L. Herndon

This work explores the use of qualitative research methods to study organisational communication and to generate data for enhancing organisational performance. The chapters examine a range of strategies and provide an analysis of performance gaps.

• Format: Paperback
• Language: English
• ISBN: 188130339X
• ISBN13: 9781881303398
• Release Date: January 1993
• Publisher: Hampton Pr
• Weight: 0.65 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"