Qualitative Methods in Management Research

By Evert Gummesson

Book Overview

Evert Gummesson′s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. --Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology.. . . .It is to the author′s credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the author′s own experiences are particularly helpful." --Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." --Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplines--leadership, corporate strategy, marketing, organization theory, quality management, and others--taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science--where the researcher is both actor and student--as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy.

• Format: Paperback
• Language: English
• ISBN: 0761920145
• ISBN13: 9780761920144
• Release Date: November 1999
• Publisher: Sage Publications
• Length: 264 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.8" x 8.4"

Customer Reviews

An Overview

This revised edition of Qualitative Methods in Management Research explores and explains the use of this powerful methodological tool. Evert Gummesson refines the basic ideas from the first edition with conceptual developments, updated literature references and current examples from research and practice. The basic challenge of the book remains: Is research in management disciplines -- leadership, corporate strategy, accounting, marketing, organization theory, quality management and others -- taking advantage of the best scientific methods available? The author's answer is: No! Focusing on case study research and the use of qualitative methods for data collection and analysis, the author analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Readership - Students, professionals and researchers in management, organization studies and qualitative research methods. Management consultants..