Qualitative Methods in Digital Inquiry

By Łukasz Sułkowski

Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches.

Written for PhD students, early-career researchers, and instructors across the social sciences and management, the book also supports applied researchers in UX, market research, and organisational development.

• Format: Paperback
• Language: English
• ISBN: 1041339453
• ISBN13: 9781041339458
• Release Date: July 2026
• Publisher: Routledge
• Length: 226 Pages