Qualitative Marketing Research

By Chad Perry, Audrey Gilmore, David J. Carson, et al.

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

• Format: Paperback
• Language: English
• ISBN: 0761963669
• ISBN13: 9780761963660
• Release Date: March 2001
• Publisher: Sage Publications UK
• Length: 256 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.2" x 9.4"