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Qualitative Marketing Research: Understanding Consumer Behaviour
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Qualitative Marketing Research: Understanding C... 1138607746 Book Cover

Qualitative Marketing Research: Understanding C...

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Edition Description

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic...

Edition Details
Format:Hardcover
Language:English
ISBN:1138607746
Format: Hardcover
Condition:
$
265.00
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