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Qualitative Marketing Research: Understanding Consumer Behaviour
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Qualitative Marketing Research: Understanding C... 1041031157 Book Cover

Qualitative Marketing Research: Understanding C...

Edition Description

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making,...

Edition Details
Format:Hardcover
Language:English
ISBN:1041031157
Format: Hardcover
Condition:
$
233.99
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