Qualitative Marketing Research: Understanding Consumer Behaviour

By: Maison, Dominika

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

• Format: Hardcover
• Language: English
• ISBN: 1041031157
• ISBN13: 9781041031154
• Release Date: February 2026
• Publisher: Routledge
• Length: 290 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"