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Qualitative Consumer Research
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Qualitative Consumer Research 1787144925 Book Cover

Qualitative Consumer Research

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Edition Description

In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial...

Edition Details
Format:Hardcover
Language:English
ISBN:1787144925
Format: Hardcover
Condition:
$
153.99
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