Q Methodology (Quantitative Applications in the Social Sciences)
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Book Overview
"A well-written account of an often overlooked technique. The writing style is direct and simple and he text would be understood by interested undergraduates through to postgraduates and researchers. . . . The book is well-organized and easy to follow. . . . A clear primer for Q methodology."
--The Statistician
"McKeown and Thomas do a fine job of dispelling the confusion surrounding the method. . . . A well-written introduction to a poorly understood research tool. It should be read by anyone interested in idiographic research or in the analysis of the meanings consumers assign to marketing stimuli."
--Journal of Marketing Research
"There is now available an introduction to Q method which can be recommended to social science students. The Series co-editor′s ′′introduction′′ is itself astonishingly welcome: it is a grasp of essentials, put in a few sentences, that is a joy to acknowledge. There is indeed now a ′′systematic and vigorously quantitative means for examining human subjectivity."
--Operant Subjectivity: The Q Methodology Newsletter
Commonly known as the "Q-sorting technique", Q Methodology combines a distinctive set of psychometric and operational principles with specialized statistical applications of correlational and factor-analytical techniques. This process provides researchers with a systematic and rigorously quantitative means for examining human subjectivity.
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