Pushing Your Business: A Textbook Of Advertising (1911)

By Theodore Douglas MacGregor

Book Overview

Pushing Your Business: A Textbook Of Advertising, written by Theodore Douglas MacGregor and published in 1911, is a comprehensive guide to advertising for business owners and marketers. The book covers a range of topics, from the history and principles of advertising to the practical aspects of creating and implementing effective advertising campaigns. MacGregor begins by discussing the importance of advertising in modern business and the different types of advertising available. He then delves into the psychology of advertising, explaining how to appeal to consumers' emotions and desires in order to create effective ads. The book also covers the practical aspects of advertising, such as choosing the right media, creating compelling headlines and copy, and measuring the effectiveness of campaigns. MacGregor provides numerous examples of successful ads and campaigns, as well as case studies of businesses that have effectively used advertising to grow and succeed. Throughout the book, MacGregor emphasizes the importance of honesty and integrity in advertising, and warns against deceptive or manipulative tactics. He also emphasizes the importance of understanding the target audience and tailoring advertising messages to their needs and desires. Overall, Pushing Your Business: A Textbook Of Advertising is a valuable resource for anyone looking to improve their advertising skills and grow their business through effective marketing.Giving Practical Advice On Advertising, For Banks, Trust Companies, Safe Deposit Companies, Investment Brokers, Real Estate Dealers, Insurance Agents And All Interested In Promoting Their Business By Judicious Advertising.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 116487554X
• ISBN13: 9781164875543
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 208 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"