PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers

by Amanda Stevens and Thomas Jordan

The concept of Marketing to Women is not new. But many brands are still failing to embrace the proven principles of reaching and connecting with female consumers. Two of the world’s most recognized... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615518605
• ISBN13: 9780615518602
• Release Date: October 2011
• Publisher: Amanda Stevens Pty, Limited
• Length: 250 Pages
• Weight: 1.15 lbs.
• Dimensions: 10.0" x 0.6" x 7.0"