Purposeful D2c Retail: Turning Sustainability Into Competitive Advantage

By Ian Jindal

Turn sustainability into a strategic advantage that drives profit, performance and long-term value.

Purposeful D2C Retail is designed for senior-level retail executives, commercial directors and strategy leaders who want to transform purpose into measurable business results. Written by industry expert Ian Jindal, it provides proven tools and data-led frameworks to embed sustainability across every part of the value chain, aligning environmental goals with growth, innovation and ROI.

Grounded in extensive research and featuring real-world examples from Lush, Tony's Chocolonely, Gymshark, Patagonia, ASOS and IKEA, this book shows how purpose can enhance financial performance and strengthen competitive positioning in a rapidly evolving marketplace.

You'll learn how to:
- Apply data-driven frameworks to align sustainability with revenue and efficiency
- Integrate ESG goals into customer acquisition, operations and capital allocation
- Measure ROI and communicate impact to investors
- Lead culture change that delivers both commercial and social results

Combining strategic insight, financial analysis and executive-level guidance, Purposeful D2C Retail helps leaders make informed decisions that connect sustainability with profitability and position their business for the next wave of industry transformation.

Themes include: sustainable strategy, ESG leadership, D2C growth, corporate governance, ROI metrics, responsible retail innovation

• Format: Paperback
• Language: English
• ISBN: 1398628654
• ISBN13: 9781398628656
• Release Date: October 2026
• Publisher: Kogan Page
• Length: 280 Pages