Redefining the way we view business success, Pamela Laird demolishesthe popular American self-made story as she exposes the socialdynamics that navigate some people toward opportunity and steer othersaway. Who gets invited into the networks of business opportunity? Whatdoes an unacceptable candidate lack? The answer is social capital - allthose social assets that attract respect, generate confidence, evokeaffection and invite loyalty. In retelling success stories from BenjaminFranklin to Andrew Carnegie to Bill Gates, Laird goes beyond personality, upbringing and social skills to reveal the critical common key - access tocircles that control and distribute opportunity and information. Sheexplains how civil rights activism and feminism in the 1960s and 1970shelped demonstrate that personnel practices violated principles of equalopportunity
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