Publishing Romance: The History of an Industry, 1940s to the Present

by John Markert

Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of "bodice-ripper" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market...

• Format: Paperback
• Language: English
• ISBN: 0786494905
• ISBN13: 9780786494903
• Release Date: March 2016
• Publisher: McFarland & Company
• Length: 344 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher