Publishers, Readers, and Digital Engagement

By Marianne Martens

Book Overview

Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens' Affective and Immaterial Labor.- 4. Twilight Saga.com (2009-2012) - Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project - a Lifecycle of a Pioneering Multiplatform Book (2009-2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-

• Format: Hardcover
• Language: English
• ISBN: 1137514450
• ISBN13: 9781137514455
• Release Date: June 2016
• Publisher: Palgrave MacMillan
• Length: 226 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 5.9" x 8.3"