Publish and Prosper: Blogging for Your Business

by D.L. Byron and Steve Broback

Demonstrates how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. This book helps you learn about the types... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321395387
• ISBN13: 9780321395382
• Release Date: January 2006
• Publisher: New Riders Publishing
• Length: 188 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.3" x 7.7" x 8.4"

Customer Reviews

Very informative book

I have already been blogging, but this book helped me focus my efforts in a way that may help my business. Lots of great insightful info, and common sense explanations in this book. I found it very helpful and easy to read.

One of the best introductory books on blogging available

DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in. The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging". What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point. Overall this is one of the best books on blogging I've seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals. Well done and a worthwhile read that will serve as a quick reference after you've read it. Jerry

Rich with experience, easy to read

In this fast-paced, easy-reading book, Byron and Broback tell everything you need to know to help your business thrive online. Just as importantly, they help you avoid the pitfalls that can turn a business blog into a negative PR fiesta. Simple, direct, and filled with the wisdom of experience, Publish & Prosper tells how to write to be read, how to design for readers, and how to create the kind of honest, two-way communication that web-savvy readers demand. It's all told with gusto, from a commonsense, can-do perspective. Even if you don't know much about blogging before reading this book, by the time you finish, you'll join the ranks of the digitally clued-in. More importantly, you'll be able to use what you know to promote your business -- and have a lot of fun doing it!

Indispensable

So many "blogging" books focus on the theory or social impact of blogging, but this is of little help to the business person who wants to find out whether blogging might have import for them. Likewise, many of the business blogging books and online tutorials make blogging sound like just another marketing gimmick, which it is not. DL Byron has written a practical guide to blogging for business, which is to say: he not only addresses the nuts and bolts of building business through blogging, but how one can be an authentic member of the blogosphere. This latter is an essential component of success--the blogosphere is incredibly sensitive to B.S.

Great read for anyone thinking about blogging.

This a great book for anyone thinking about blogging be it for business or just for pleasure. Even if you are just doing a personal blog, the point is you want people to see it, otherwise you could just write in a journal and put it under your pillow. They lay out in very detailed yet understandable terms how to go about getting it set up, what options you have, and where to go do so. Then once set up, the whole point is getting it out there. Thats where this book really shines. Lots of books and articles and yes, even blogs, have been written about how to blog. These guys take it to the next level and explain how to get it out to the masses. All in all, concise, informative, and easy for people that might not be all that tech savvy. Just what I was looking for.