Publicity and Public Relations (Barron's Business Library)

By Dorothy I. Doty

Titles in Barron's Business Library series are currently being revised andpdated, and re-set in an attractive new paperback format. They are writtenspecially for men and women starting a company or... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0764114018
• ISBN13: 9780764114014
• Release Date: January 2001
• Publisher: Barrons Educational Series Inc
• Length: 208 Pages
• Weight: 0.50 lbs.
• Dimensions: 7.5" x 0.8" x 5.3"

Customer Reviews

Solid How-To

Doty and Pincus have put together an excellent, solid how-to for public relations professionals and newcomers. What it lacks in specularness, it makes up for in theoroughness.It's not overwhelmingly strong on the Internet, though it does have stuff about e-mail lists and websites. If you're pushing that aspect, I think Levine's Guerrilla PR: wired is the better bet, since it focuses heavily on the Internet.Still, Publicity and Public Relations is an excellent piece, especially for newcomers or those with limited experience.