Publicity Action Plan Workbook: A Comprehensive Step-by-Step Workbook to Create a Complete Publicity Plan to Grow Your Business

By Beth Caldwell

A Must Have Resource For All Businesses and Organizations.Everything you need to launch a publicity plan from beginning to end.This comprehensive workbook is ideal for do-it-yourself publicity plans. You'll learn how to: *Create your custom media contact list*Develop press releases and media announcements that attract attention*Create a relationship with reporters, editors and producers*Develop interview talking pointsHandle yourself during a news, radio and TV interview*Leverage publicity opportunities and turn them into sales*Write a professional bio*Work with a photographer to take an excellent head shot photoIncludes practical tips that walk you through your plan step by step with dozens of examples

• Format: Paperback
• Language: English
• ISBN: 150775793X
• ISBN13: 9781507757932
• Release Date: May 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 312 Pages
• Weight: 2.22 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"