Publications for Professional Communicators (Graphic Design in the Computer Age)

By Andre Jute

An examination of the design of published material, looking at the key skills and disciplines involved. Working on books, magazines or brochures involving unifying type, layout, colour and illustration effectively, communicating maximum clarity and power to the reader and consumer. The author examines key steps in the design of any new publishing project. He emphasizes ways in which the designer can find solutions which both answer the needs of the brief and express its mood and atmosphere. He also emphasizes working practices which will require knowledge of the job of production departments, therefore optimizing the designer's value to the client.

• Format: Hardcover
• Language: English
• ISBN: 0713470895
• ISBN13: 9780713470895
• Release Date: January 1994
• Publisher: B T Batsford Ltd
• Length: 96 Pages
• Weight: 1.10 lbs.
• Dimensions: 10.0" x 0.8" x 7.5"