Public Relations

By Purborini Budiman

This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and professionals, it provides a solid foundation for effective public relations practice.

• Format: Library Binding
• Language: English
• ISBN: 1779562896
• ISBN13: 9781779562890
• Release Date: January 2025
• Publisher: Toronto Academic Press
• Length: 210 Pages