Public Relations Writing

By James Scott Mahoney

Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.

The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.

• Format: Paperback
• Language: English
• ISBN: 0190304650
• ISBN13: 9780190304652
• Release Date: February 2018
• Publisher: Oxford University Press, USA
• Length: 304 Pages
• Dimensions: 0.7" x 9.7" x 8.0"