Public Relations Worktext: Strategic Message Development

By Joseph M. Zappala

Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. This textbook introduces readers to public... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0805842632
• ISBN13: 9780805842630
• Release Date: January 2004
• Publisher: Routledge
• Length: 376 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.0" x 0.8" x 7.3"