Public Relations Workbook: Writing & Techniques

By Joseph M. Zappala and Raymond Simon

An ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844236675
• ISBN13: 9780844236674
• Release Date: January 2001
• Publisher: Ntc Pub Group
• Length: 266 Pages
• Weight: 1.50 lbs.
• Dimensions: 11.3" x 0.8" x 8.8"

Customer Reviews

Public Relations -- From A to Z

Public Relations Worktext: Writing and Techniques provides students of public relations and corporate communications with well-organized lessons in many of the major tasks expected of a communications professional -- from speechwriting and preparing news releases to writing effective newsletters and pitch letters to journalists. The authors, who are recognized leaders in public relations education, provide readers with real-life examples of many of the techniques and tactics they highlight. For example, the reader will find examples of news releases, newsletters, pitch letters, etc. from corporations and non-profit organizations along the side of many chapters in the book. In this way, you see some of the best examples of what you're learning. Used by students of public relations in colleges and universities across the nation, Public Relations Worktext: Writing & Techniques is a valuable resource that will provide straightforward lessons for the future public relations professional.