Public Relations: Theory and Practice

By Kimberley Bowers

Public relations is the practice of managing the flow of information between an organization or individual and the public. It involves strategic communication aimed at fostering mutually beneficial relationships by addressing issues that are relevant to stakeholders. The goal of public relations is to inform, persuade, and maintain a positive image among the public, customers, and other stakeholders. Key aspects of public relations include designing communication campaigns, writing speeches, organizing interviews, creating website and social media content, collaborating with the press, and managing marketing activities such as event coordination and brand awareness. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of public relations. The topics included herein are of utmost significance and bound to provide incredible insights to readers. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.

• Format: Hardcover
• Language: English
• ISBN: B0FH66WYDH
• ISBN13: 9798893661446
• Release Date: August 2025
• Publisher: States Academic Press
• Length: 245 Pages