Public Relations Strategy, Theory, and Cases; Praxis at Its Best

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Public Relations Strategy, Theory, and Cases: P...

By Adam E Horn, Hansen-Horn, Adam E. Horn

Edition Description

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles...

Edition Details

Format:Hardcover

Language:English

ISBN:1433120798

Format: Hardcover

Condition:

128.02

Quantity:

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Public Relations Strategy, Theory, and Cases: P...

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