Public Relations: Strategies and Tactics

by Dennis L. Wilcox, Bryan H. Reber, Glen T. Cameron, et al.

Book Overview

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0205770886
• ISBN13: 9780205770885
• Release Date: January 2011
• Publisher: Allyn & Bacon
• Length: 594 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.0" x 8.0" x 10.1"

Customer Reviews

solid purchase

good book, purchased for class and has mostly all of the PR stuff you need to know

Great book!

The book was in perfect condition and came in very quickly! I would buy from this seller again!

Very satisfied

The product was in very good shape; (exactly as described, or better), and arrived in a timely manner. Very pleased.

Eighth Edition of a Classic

From the very first page this book gives a good introduction into the daily life of a professional account executive a public relations firm. This is designed to ltet the student know how his workday is likely to be spent. Perhaps in eight editions they've learned how to approach students. That brings up the question of what's new in the eighth edition. One important step is the new chapter on Conflict Management. This has become very critical in today's world as investigative reporters are constantly seeking conflicts to spread to the public. There's a new 'casebook' at the end of every chapter that presents a situation in depth that is left as a discussion subject for the student or the class. Finally the book is completely revised to use up to date in areas as diverse as salary ranges or notable public relations campaigns such as those mounted by John Kerry and George Bush. This is the student edition of the book which contains a 64 page practice test at the end of the book.

Comprehensive examination of PR strategies

I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!