Public Relations Research

by E.W. Brody and Gerald C. Stone

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research provides a theoretical framework for reader application, defines the knowledge necessary for public relations research, elaborates upon informal...

• Format: Hardcover
• Language: English
• ISBN: 0275928705
• ISBN13: 9780275928704
• Release Date: April 1989
• Publisher: Praeger
• Length: 295 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"