Public Relations: Principles & Practices

By Dr. Michael Puthenthara and Dr Michael Puthenthara

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other." - PRSA

PR is a profession that requires unquestionable skills, knowledge and determination on the part of those who choose to work in the industry.

Public Relations: Principles and Practices, a guide for students and practitioners of public relations, gives you everything you need to be a better PR person.

• Format: Paperback
• Language: English
• ISBN: B09NRHKG76
• ISBN13: 9798201382377
• Release Date: December 2021
• Publisher: Winco Books
• Length: 262 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"