Public Relations Planning: A Practical Guide for Strategic Communication

By Yulong Li and Edward T. Vieira Jr.

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.

• Format: Paperback
• Language: English
• ISBN: 1032565802
• ISBN13: 9781032565804
• Release Date: June 2024
• Publisher: Routledge
• Length: 642 Pages
• Weight: 1.99 lbs.
• Dimensions: 1.4" x 6.0" x 9.0"