Public Relations Marketing: Making a Splash Without Much Cash (Psi Successful Business Library)

By Stephanie Seacord

Urges especially small businesses and other organizations to bypass the glitz of pure marketing and focus on building a solid public relations process. Emphasizes the basics of identifying an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1555714595
• ISBN13: 9781555714598
• Release Date: March 1999
• Publisher: Oasis Pr
• Length: 133 Pages
• Weight: 0.75 lbs.
• Dimensions: 11.3" x 0.5" x 7.8"

Customer Reviews

This is a USEFUL, USEFUL, REALLY USEFUL tool for small business!

"For any small business owner looking to promote like crazy, but without spending like an idiot, this useful, useful, useful, useful book is a revelation... and the key to Aladdin's cave! "This book is every media advertising sales manager's worst nightmare come true. That alone makes it one of the best investments you'll ever make. But get in quick, before Rupert Murdoch buys The Oasis Press and buries it!" John Counsel Friday 28 May 1999 I actually asked if I could review this book. Let me tell you why. I've spent more than twenty-five years in marketing and advertising, on ALL sides of the fence. I've held marketing and advertising management positions with large companies (and small), I've worked in large and small ad agencies as a copywriter, art director and creative director (as well as owning my own agency), and I've worked in the media, both as a publisher and as a seller of advertising. So I know the game well. I've had some solid successes. And I built a formidable reputation for working with tight budgets. In one memorable case, as Marketing and Advertising Manager for an automotive group back in 1980, I managed to slash the annual advertising budget by an incredible 72% - at the same time as we trebled enquiry and doubled sales. I did it by doing exactly the kinds of things you'll discover in this street-smart, eye-opening, thoroughly practical book. So when I read about it in the media release I received from The Oasis Press, I just had to check it out, because it sounded like just the kind of book we like to recommend to our small business visitors at The Profit Clinic. I wasn't disappointed. Nor will you be. The title sums it up perfectly. Stephanie Seacord will no doubt be burned in effigy, and Stephanie Seacord dolls skewered with pins, in media sales offices all across the country. Media barons will be tempted to acquire The Oasis Press just to bury this extraordinarily useful and easy-to-read book. Why? Because small business advertisers everywhere - at least those smart enough to buy, read and apply the information in this book - are suddenly going to stop squandering their hard-earned dollars on expensive, ineffectual ads and start cranking up highly-effective, low-or-no-cost marketing campaigns using public relations as the vehicle. If you can't save at least 50 to 100 times the cost of this book, using the ideas and techniques it contains, in the next twelve months, you're just not trying. In fact, I'm convinced, by my own experience of using this approach, and by the solid nature of the information it contains, that any small business owner can make at least one thousand times the cover price by studying and applying its teachings. This could deliver a 180 degree turnaround for canny small business advertisers. The unhappy truth is that most small business advertising is really just overpriced, ineffectual, unintentional public relations... flag-waving and chest beating that's poorly done and has little or no