Public Relations: Canadian Edition

By Tom Kelleher and Anne Marie Males

The new standard for public relations in Canada.The most current coverage of social and new media strategies.Public Relations presents a clear, engaging, and contemporary picture of public relations principles, while seamlessly integrating coverage of the technical and cultural shifts brought about by the rise of social media. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a way that reflects today's participatory communication environment.

• Format: Paperback
• Language: English
• ISBN: 0199029911
• ISBN13: 9780199029914
• Release Date: January 2020
• Publisher: Oxford University Press
• Length: 432 Pages
• Weight: 0.15 lbs.
• Dimensions: 10.0" x 0.6" x 8.0"