Public Relations in India: New Tasks and Responsibilites

By J.V. Vilanilam

Book Overview

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice.

• Format: Paperback
• Language: English
• ISBN: 8132106296
• ISBN13: 9788132106296
• Release Date: July 2011
• Publisher: Sage Publications Pvt. Ltd
• Length: 318 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.4" x 8.4"