Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective

By Takashi Inoue

Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today's hyper-globalization. Embedding this book's ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.

• Format: Paperback
• Language: English
• ISBN: 1138054968
• ISBN13: 9781138054967
• Release Date: March 2018
• Publisher: Routledge
• Length: 296 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"