Public Relations in Health Care: A Guide for Professionals

By Kathleen Larey Lewton MHA APR

This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.

• Format: Paperback
• Language: English
• ISBN: 1556481438
• ISBN13: 9781556481437
• Release Date: September 1995
• Publisher: Jossey-Bass
• Length: 288 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 8.2" x 11.7"