Public Relations in China: Building and Defending Your Brand in the PRC

By David Wolf

Book Overview

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

• Format: Paperback
• Language: English
• ISBN: 1137483792
• ISBN13: 9781137483799
• Release Date: September 2015
• Publisher: Palgrave MacMillan
• Length: 226 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.0" x 7.7"